I never email logo concepts to clients without first presenting the concepts. Live presentations (whether in person or via ZOOM or skype) are critical for several reasons:
Designing an excellent logo is one thing. But making a logo design and convincing the business about the design’s functionality and specialty is another thing. Often, graphic designers fail to speak well with their clients leading to more confusion and undesired redesigning efforts.
Every time I present logo concepts to clients, I follow the identical same general Process of presentation.
When presenting logo design in front of your client. Do not ask what you think about logos. That may confuse the client as you’re expected to clarify the design and not ask questions. So, It’s always safe and better to instead speak about the salient features of the look.
The client wants to understand what makes that logo beneficial for the firm and business. That is the simplest process to line the tone of the conversation between the both of you. This way, you’ll be able to get real-time feedback from the client.
When you have explained the brand, ask ‘’Do you agree that the emblem meets the goals discussed during the brief?’’ In that way, you will get a clear solution. You can expect to hear a clear yes. You should also expect feedback if the logo fails to convince you about the goals. In that case, the feedback will be constructive and can facilitate you in coming up with a stronger solution.
So, tell the customer approximately the goals you mentioned. Tell how the logo communicates with the target market and represents the company’s brand identity correctly. Mention also that the logo stands out from the gang of logos from the identical field of business. Review the brand against the goals.
Always ensure that you have an in-depth design brief. But some clients don’t deliver it and instead leave everything to the designer. Therein case, create your own logo design brief. Ask the list of questions to the clients or research about the business. You must realize the target clients and markets of the brand.
Once you’ve created the design brief, get its approval from the client. When everything is written within the brief, you’ll confidently proceed to design the logo. In fact, a precise brief is extremely important for other graphic design products such as business card design. This approach guarantees that both you and the customer are on the page.
Clients have many doubts about their minds as they’re not sure if the company’s brand identity (logo) will virtually work for his or her agencies. Therefore, give the logo in some practical situations and deliver real-existence examples.
Make them see how the logo will look on their products, signage, websites, business cards, etc. So, get them a sense of the logo acting at the customer’s website design and other advertising materials Provide them Brand Guidelines. Present the logo mockup.
Mockups are useful tools to give a glimpse of the ultimate product that individuals can perceive easily. A layout itself isn’t sometimes sufficient to convince your client about the usefulness of your logo design. However, most designers use mockups in the wrong way. There are two kinds of mockups. One is the mockup for portfolios and also the other is for presentations.
Often the designers use portfolio mockups for the clients which may be a wrong approach. The desk photographs of trademarks, business cards, iPhones can be right for growing your profile. But a problem with this approach is that people read the information on a business card holding it in their hands, not on when it is on the table. Therefore, use presentation mockups and now not layout mockups whilst you need to give an explanation for salient features of your brand design.
Take some slides of your logo to the client. Use a small single-color version. Those slides must give an explanation for how the logo layout works for their company. This way, the client can visualize the usefulness of the logo. You’ll explain these slides during the presentation.
A few clients ask many questions and they check your composure. Many of them are difficult with feedback from. So, when presenting your logo, stay calm. Listen carefully to what they have to say. Remember that they understand their business and target market better than you are doing.
In every meeting they ask you a question, draw their attention to the company’s desired outcome which you both agreed on. Do not allow the consumer to lay emphasis on an individual’s opinion. Make the customer recognize the professional traits of the design.
So, these are a number of the key stuff you must consider when presenting your logo design before your client. But should you compromise? Understand that you’re designing for your consumer and no more for yourself. You should adopt a middle path, which implies the logo if the client has some suggestions for improvement.
But don’t succumb and agree to the suggestions which are justified and relevant. Remind the buyer that his or her individual happiness is not important much. It is the reaction of the target market that ultimately should be the parameter to judge the usefulness of the logo for the business.
We are using the above process for our clients. Trust us it will really work for you. Here are our clients: N’abler, theknest, Htouch Academy, Etc. You can check it on our Behance profile https://www.behance.net/prerak, and also available on our website WeGujarat
Here are the logos of the brand:
When presenting your logo design, convince the client about its main useful features. Explain how the logo will serve the company’s business and help build a brand identity. However, go nicely prepared with a number of slides and mockups of the logo. Make sure to remind the client about the business goals of the logo. Be Patience and try to redesign the logo if essential as in line with the enhancements advised with the aid of the consumer.