What is SEO?

SEO generally means “search engine optimization”.

Simply put, SEO is the process of improving the site content in a way so that when people search for products or services related to your business in Google or any other search engine it comes up as one of the results.

The more visibility a website has on search engines, the more likely it is to receive relevant visitors who will buy from you turning into your customers.

The main purpose of SEO is to rank the website in search engines by finding relevant keywords and writing insightful content.


As can be seen in the image above, some sites appear at the top of the page when you enter the ‘Best Bike’ keyword in Google.

Higher search engine ranking greatly increases the chances of having a significant amount of organic traffic.

Remember, SEO is a continuous process and is not a one-time job. All your competitors are trying to publish more quality content so that they can rank for the same keyword you are ranking for.

  • How does SEO work?

Some type of query is entered to search for any type of search engine like google. Search engines use certain types of algorithms or sets of rules to determine which pages to display for a given query.

These algorithms are so complex that it is difficult (almost impossible) to manipulate them to get a lot of traffic with shortcuts.

Search engines take into account thousands of different types of ranking factors to determine their SERP rankings. And these factors keep evolving as time passes.

SEO is a continuous and critical process that requires a great amount of knowledge and experience to run successfully and get profitable results.

There is no shortcut strategy for SEO to change something today to get clear results tomorrow. SEO is a long-term project and it requires regular efforts to optimize content and periodic monitoring to adjust for better results.

All types of search engines have created certain types of bots to make their search algorithms smarter, which they use to crawl website pages.

The main purpose of crawlers is to index information available on the internet in their database so that when a person searches for something, the search engine can return relevant data from the database in search results.

SEO also involves updating the website schema and structure to help the search algorithms index the appropriate information.

  • How do search engines work?

Search engines work with three primary metrics out of many. Search engines use these three metrics to determine how to rank a site based on its quality.


1. Links

Links to other websites provided in a website play a major role in determining the ranking of a website in Google or other similar search engines.

No website owner links to a poor quality website link to their website. That is why search engines see such links as an opinion of the quality of the website.

Websites that get links from other websites are more likely to be noticed by search engines and increase your chances of ranking.

Linking to internal relevant pages also helps users to navigate through your website easily which is seen as a good sign by search engines.


2. Content

Search engines analyze the content of a web page after first considering the links. This process allows search engines to determine if a webpage’s information is relevant to a query searched by the user.

One of the main reasons for doing SEO is to optimize the webpage’s content for the targeted keywords that the search engine users are looking for and to maintain the ranking on the search engine rank page.


3. Page structure

The third major component that search engines consider to rank a webpage is the structure of that webpage.

The webpage of the website is written in HTML. Such HTML code can affect a search engine’s ability to evaluate pages.

In addition to setting the page structure, the website owner needs to include the page title, URL, and target keywords in the page header and ensure the site can be crawled.

This type of webpage improvement is also beneficial for website SEO. To get a high rank in SERP results while performing the search engine optimization process, it is necessary to include all kinds of components of search engine algorithms in web page optimization.

  • SEO benefits

Search engine optimization is a very important marketing activity to make any website visible in search engines. Along with that, it offers companies many other types of benefits which can be seen as follows.

Search engine optimization is a very important part of online marketing as it is one of the primary ways to get a searcher from a SERP page to a website. It is improving your business discovery organically.

Here we share a detailed report about SEO benefits. Go to that report from this link. SEO benefits

As we saw above, SEO is the way to get the best rank on the SERP page. The higher the rank in the search results in a list, the more traffic that site receives.

For example, a website that ranks at the first position on the SERP page receives 60-70% of search traffic, while a website that ranks below it receives less searcher traffic. Only 2-3% of searchers click on a website that is listed on the second page onward. So it can be said that even a small improvement in the website for SEO can help the website to get more traffic and potential business.

  • Techniques for search engine optimization

Understanding how search engines work to increase a website’s ranking on the SERP page is and is essential. Several SEO tricks need to be used to improve a website’s ranking and optimize the website for search, some of which are outlined below.


1. Link building

Backlinks in the sense of SEO mean links to your website from another website.

Backlinks are a basic measure of website ranking in Google or other similar search engines.

The main purpose of backlinks is to promote the good content of another website, contact another website, submit the website to online directories, etc.

Backlinks are also used to drive traffic to your website through links from other websites.

This process of link building is also known as the technique of off-page SEO.


2. On-page optimization

On-page optimization means changes to a website’s page.

Such changes include adding keywords to the page URL, modifying the page title tag, inserting an Alt attribute to the image uploaded to the website, updating the page meta tag, and so on.

Such a change is one of the tricks of search engine optimization.

These changes do not directly affect search results but do increase searcher clicks on the SERP page.


3. Content marketing

Once the target keyword is found to attract the searcher to the webpage, the preparation begins to create content based on that keyword, which is known as content marketing.

Content marketing involves updating old content on a website or inserting new content.

Google or any other search engine places high importance on high-quality content and quickly ranks a webpage with such content on the SERP page.

 Sharing such high-quality content on social media also has the potential to generate website traffic through it.

  • In conclusion,

When no one knows you and your website is new, you should start doing SEO right away.

Yes, we know that SEO is a very long time-consuming process.

But SEO is beneficial for you when you have no data on your potential customers.

Seeking expert help for SEO can also be a good option at a time when your business is growing fast.

Please let us know what you learned from this article and leave your feedback in the comment box below. Stay tuned to our blogs for more information on such SEO.

You can check SEO insights fully blog here.


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